Email Builder

Merge fields are used to personalize follow-up communications on an individual basis. They pull information from a contact record and insert that information into emails and other templates. In the example below, the merge field ( ~Contact.FirstName...

The email builder has built-in functionality to help you avoid triggering spam filters. Certain keywords can trigger these filters, which send your email straight to your contact’s junk folder, where it sits unread. These keywords will be flagged wh...

Links you add to campaign sequence emails serve more than one purpose: They track engagement. Link clicks are recorded and taken into account on various reports. The links give email recipients a way to interact with the content you send to them. ...

Preview text is what your recipient sees in their email client before opening an email. The content in this section can greatly impact open rates! The preview text should contain something compelling that drives the recipient to open the email. W...

This article shows how to quickly create a link in an email that leads to a web form. High-level overview: Make sure to have a web form already created and published in a campaign Create a Broadcast or Campaign Builder email Create link usi...

The vast majority of Email clients typically do not support the latest interactive web technologies. Here is a list of the most common asked-about elements that are either not supported or have limited support by most email clients: Video : Embedd...

You are able to add snippets of HTML code into your email using the HTML block. This guide is going to review the type of code the HTML block accepts.  There are a few different versions of HTML. The common version these days is HTML5, which is con...

Here are the steps to Import a Legacy Email Template into the current Email Builder.  Go to Nav > Marketing > Email & Broadcasts Click "Get Started" From the top right click "Actions" drop down and select "Import Legacy Template" ...